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Imagine a region shaped by 4,000 years of winemaking tradition. A quiet landscape in southeastern Bulgaria with limestone-rich soils, warm days moderated by elevation and airflow, and a long ripening season.
A terroir with a story that is only beginning to be told.
Paul Hobbs, master winemaker, brings a philosophy rooted in terroir expression, restraint, and sustained excellence.
Each wine begins in carefully selected vineyards and is shaped through precise, minimal cellar work, giving the character of the land space to speak on its own.
A pure and focused expression of dark cherry, graphite, and cassis, with fine, elongated tannins. Designed for both immediate enjoyment and aging potential.
Robert Hayk is the bridge between the Hayk & Hobbs vision and the world. With over 30 years of experience in international markets—and as the founder of Rough Day, Bulgaria’s most successful and highest-rated wine brand in the U.S.—he brings not only market access, but a deep personal connection. For Robert, this work is a way to give back to the country that shaped his family’s past, and to help shape its future.
Paul Hobbs brings more than five decades of experience and global acclaim to Hayk & Hobbs. Known for elevating underappreciated regions, his name is synonymous with precision, terroir expression, and transformative wine brands.
With ten wines rated 100 points and a portfolio spanning seven countries, his involvement signals a bold new chapter for Bulgarian wine. Hayk & Hobbs is Paul’s Eastern European jewel: a chance to do something lasting and visionary for the region.